MarketTrax - Marquis

If $200,000 was stripped from your bottom-line this year would you notice?  Most banks do not, because the reduced profit comes from a silent event.  Even though you attract new clients and add cross-sales, you may not notice the couple dozen good clients who leave you.and take $200K in profit with them.  This profit has to be replaced before you can achieve earnings growth. 

Today, financial institutions experience customer turnover at about 15% annually.  So is it any wonder that customer retention has become a top priority? Does your institution have a retention program in place to maintain your most profitable customers?  Through an exciting new partnership with FIPCO's latest endorsed vendor, Marquis Software, you can. 

Imagine being able to perform Profitability and Householding (grouping accounts that live under the same rooftop) on your accounts, products, and clients.  With MarketTrax , Marquis' MCIF solution, you can.  In addition, you will be able to easily ask questions and get answers fast about all of your client and product performance.  You can even manage direct mail campaigns.  Isn't it time for you to get the strategic client intelligence you need to take your bank's marketing to the next level?

MarketTrax is a windows-based application that integrates all the tools you need for retention and strategic marketing in one easy-to-use software solution.

• Identify your Top 300 most profitable clients;
  
• Detect which customers are at "high risk" of leaving;
  
• Use demographics to understand your existing clientele;
  
• Create, predict and automatically track the return on investment and success of all your marketing campaigns from start to finish;

  Ask about the Marquis Money Back Performance Guarantee!

Marquis Software Solutions Inc. provides software, services and consulting exclusively for financial institutions. Look to them for MCIF, Profitability, referral tracking and Sales/CRM.  Over 750 customers rely on them, worldwide.

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